Branding, or brand strategy, is what a brand looks like : it is about the perception that customers and potential customers have about it. There are 3 key points to respect for a successful branding : - Establish a strong emotional feeling by creating some proximity (whether in the language, or in the visual identity, etc.). - Stand out from the competitors to make (potential) customers identify with the brand. - Creating the need by increasing the perceived value of the brand. A well-designed visual identity guideline and a good Art Direction are necessary for an efficient brand strategy.
If you wish to create your branding strategy or simply get further information, feel free to contact us and we will discuss while enjoying a coffee.